Our insights bring together foundational standards, original research, and expert-led conversations to help leaders and organizations elevate the quality, relevance, and influence of their ideas.
The GTLI Thought Leadership Standard
The GTLI Thought Leadership Capability Maturity Model, Competency Framework, and Practice Standard defines what high-quality thought leadership looks like and how to build it consistently.
Designed to help organizations and individuals assess, develop, and professionalize thought leadership practices across strategy, research, content, and engagement.
- A capability maturity model outlining four levels—from ad hoc to strategic excellence
- Five strategic levers: Quality, Uniqueness, Reach, Independence, and Trust
- A practical thought leadership lifecycle, from ideation through sustained impact
- A detailed competency framework for research, insight generation, influence, and delivery
- Principles and guidance that protect credibility and independence
GTLI Research: Thought Leadership at a Crossroads
GTLI’s inaugural research study examines how thought leadership is influencing executive decision-making—and how expectations for quality, trust, and relevance are evolving.
Based on input from 1,000 global executives and 359 thought leadership producers, the research reveals where thought leadership delivers real value, where it falls short, and what producers must do to stay credible and influential.
What you’ll learn:
- What executives value most in thought leadership today
- Where producers and consumers are misaligned
- How originality, relevance, and actionability drive trust
- Practical guidance for strengthening impact
Watch GTLI Webinars On Demand
GTLI webinars feature expert-led discussions on thought leadership trends, best practices, and real-world strategy. Missed a live session? Explore our growing library of on-demand webinars anytime.
Upcoming Live Webinars
Each month, GTLI hosts live webinars that bring together thought leadership practitioners, researchers, and executives for timely, practical conversations.
| Building Credibility in Thought Leadership: Standards and Certification | April 14, 10:00-10:45 AM CT | Lucia Rahilly, Cindy Anderson, & Mark Langley | Link still to come |
New webinars are announced regularly. Sign up to receive updates and be the first to know when registration opens.