In this webinar, sponsored by Phronesis, David Gentle, Head of Strategic Marketing Programmes at Fujitsu, and Rene' Stranghoner, Head of Thought Leadership Research at Service Now, will discuss the business drivers behind more agile research approaches, the operational and stakeholder challenges involved, and the methodologies helping organizations respond more effectively to fast-moving conversations.

Attendees will gain practical insights into balancing speed with credibility, leveraging AI-enabled workflows, and maximizing the value of research through executive engagement, sales enablement, and ongoing thought leadership programs.